VINDIJA / ZDRAVI ODABIR
Prize winning game
Limited duration campaign in partnership with Vindija and TetraPak focuse on promotion and selection of specific products.
Participants needed to scan the code on the packaging in order to enter the prize winning game.
Primary marketing focus was on digital and social networks with the goal of expanding the target audience for the selected product and increase overall product awareness as well as the product purchases.
We focused on web-app and social networks as the main campaing tools. On the web app users were able to explore promotion details, discover products and participate while the social networks were more interaction oriented, providing details, fun facts and promoting the campaing via sharing and tagging.