CLIENT: SAPONIA
CASE STUDY: Ornel and Nila CGI campaign
YEAR: 2024
CHALLENGE
Utilize CGI technology in digital advertising in order to expand opportunities and apply creative solutions for advertisements of specific products – Ornel and Nila (Saponia). In addition to the technical aspects and capacities and the shooting, it is necessary to come up with an idea, choose a space – that is, a surface – and, in accordance with the architecture of the space, introduce CGI elements according to the idea, that is, the scenario.
SOLUTION
Utilize CGI technology in digital advertising in order to expand opportunities and apply creative solutions for advertisements of specific products – Ornel and Nila (Saponia).
In addition to the technical aspects and capacities and the shooting, it is necessary to come up with an idea, choose a space – that is, a surface – and, in accordance with the architecture of the space, introduce CGI elements according to the idea, that is, the scenario.
For our client, these CGI projects are pioneer projects in terms of the application of this type of technology, which enriches their digital portfolio and shows that they follow global marketing trends.