SALON FRANIĆ
WEBSHOP
Web, digital
2020.
2020.
INSIGHT
The Pevex retail chain, as one of the leading chains in Croatia, has so far directed its communication towards TV channels, OOH, and to a lesser extent, towards digital networks. The Masters of Friendship campaign is primarily focused on younger audience and digital platforms.
SOLUTION
As an ideal continuation of the Masters of Friendship campaign, a landing page of the Advent calendar was created.
By participating, users could win numerous prizes from the Pevex retail chain assortment. The Holiday Fairytale of Friendship received great feedback and interaction of users sending interesting messages related to the daily prizes. Over 400 daily messages were received by the new Instagram and Facebook users, as well as positioning the Pevex retail chain as a new place of purchase for all generations.
By participating, users could win numerous prizes from the Pevex retail chain assortment. The Holiday Fairytale of Friendship received great feedback and interaction of users sending interesting messages related to the daily prizes. Over 400 daily messages were received by the new Instagram and Facebook users, as well as positioning the Pevex retail chain as a new place of purchase for all generations.
