Client: Ledo
Year: 2019 

Plazma biscuit consumption has been around since the middle of the last century. By placing focus on health benefits and simplicity, product was mainly targeted towards moms and toddlers.  By promoting “health” values, product gained popularity among athletes, people oriented towards healthy breakfast and many others…

On the other hand, ice cream as a dessert intended for everyone is always a desirable food intended for an ideal break or even more perfect dessert to be consumed. At any time of the day, whether it’s breakfast, lunch or dinner.

nutritive value
+ sweet dessert
= ideal snack


A small bite full of inspiration is ideal for renewing energy and taking a break from everyday tasks and activities. is inspired by the craving for dessert during all seasons. 

Snack to remember!

Wake your senses up!

By visual approach and communication of an ideal snack we create a new trend of ice cream consumption in winter.