Digital marketing campaign
Upgrade Your Taste AR filter is designed as an additional engagement with the potential and existing target audience of the Orangina brand. Filter was available on the OranginaAdria Instagram profile. Players participated by turning on the front camera on their phone and engaging with the app by using their face and collecting the oranges „falling“ from the upper part of the screen. The one who collects the most oranges in the basket within 15 seconds wins the daily or weekly prize.
Through the PR packages we have sent to numerous regional influencers, we have gained the additional brand awareness and sent a following message – Orangina is everything you need for the summer. The package itself included an waterproof branded bag with a bluetooth speaker, a branded personalised beach towel, hydrating water with the scent of orange and two flavours of Orangina.
TIKTOK activation DON’T SHAKE JUST SHAKE
We included some of the most notable regional influencer/creators to participate in the campaing through TikTok activation DON’T SHAKE JUST SHAKE. The idea was for Orangina to travel through all the countries participating in the campaign (Croatia, Bosnia and Herzegovina, Serbia, Slovenia and Montenegro) connecting influencer through series of video posts. The first influencer/creator would start the campaign by the video post that ends with passing of the Orangina bottle to the next influencer/creator and so on. Videos were posted on their own profiles engaging as well as the OranginaAdria profiles, reaching the wider audience and creating brand awareness across the region.