CLIENT: Nomago
CASE STUDY: Nomago Digital Campaign
YEAR: 2024
Challenge:
To create a complete digital campaign that will attract segmented target groups, prompt them to visit the mobile app and use ticket booking services. So far, the brand hasn’t developed a strong relation with the customers, and our aim is to employ emotions to turn the trend around.
Solution:
A digital ad campaign over a 4-month span that includes 3 steps to our basic marketing goals: brand awareness, traffic to website and mobile app and targeted sales ads.
We advertise the best bus platform for every passenger, a fast and efficient search tool, online payment, providing complete domestic travel connections and lines, as well as those international. Our target includes students, seniors, tourists and those employed who frequently commute.
We aimed to reach as wide a target audience as possible, grow brand awareness in the digital environment and present it to the audience, making them interested in our services. We’ve produced short-form video ads and visuals for that purpose.
We brought users to a mobile app, meaning generated traffic, encouraging them to use the platform and improving their user experience by retargeting users from the brand awareness phase.
Finally, we’ve employed targeted sales ads. We’ve put forward tailor-made services and offers, which resulted in higher conversions. In this stage, we’ve retargeted users by their interests.
