CHALLENGE
The frozen food market is growing. Customers are becoming very picky when it comes to choosing frozen desserts. In addition to less cooking time, tradition remains a tradition, so products such as dumplings are also perceived as something traditional and homemade, cooked by our grandmother.
Customers want something different and something new. But why exactly Ledo dumplings?
There are two factors to consider when choosing between several frozen products:
EMOTIONAL + IMPULSIVE
Our task is to combine both.
