Kralj ljeta / Kralj užitka
Ledo King ice cream is by all researches the highest quality and best selling Croatian ice cream on a stick
Ledo King sladoled je po svim istraživanjima najkvalitetniji i najprodavaniji hrvatski sladoled na štapiću.
We wanted to bring the King brand closer to a broader audience, primarily the younger, technologically aware generations, who perceive it as ice cream that is beyond their means of payment and which, to date, does not correlate with their sphere of interest.
We have formed the campaign into two segments, the TEASER and the REVEAL phase.