CLIENT: Karlovačko
CASE STUDY: Influencer Campaign
YEAR: 2024
Challenge:
Create a prize contest in which we invite users to join us in a toast to all the good things that have passed, but also to all the even better things to come. It is necessary to hire influencers who will encourage users to participate in social networks with their posts. The prize is an annual supply of Karlovačko beer.
Solution: Each of the influencers recorded a reel video or giveaway post and a set of stories in which they talked about their most important life toast (proposal of a girlfriend, birth of the first child, promotion at work, purchase of the first property, passing an important exam…) and invited users to write in the comments their most important toast. We rewarded the most creative toast with an annual supply of beer – for all the beautiful moments to come!
