TVC, digital, print
It is well known that investing in own property insurance is considered a “waste” of money and the awareness of the benefits is very low.
We have all witnessed the recent natural disasters. Earthquake in Zagreb, floods in Gunja, fires in Dalmatia, unfortunate series of events during which many lost the most important thing, their homes. It’s happening everywhere, it was always happening and we can’t predict or prevent it from taking place. What we can do is prevent the consequences, making them less affecting and less tragic
The plot itself is related to the image video. Videos starts with opening scenes of what seems to be a dramatic occurrence, shifting to a positive scenario, beautiful moments in a company of our loved ones.
In order to further encourage interaction with middle-aged target audience, we also used segments of the image video as part of communication on social networks.
Given the recent earthquakes that occurred in Zagreb, we decided not to explicitly show the dramatic scenes cause by the unfortunate event, it is rather subtly insinuated at the very beginning of the video while focusing on the positive outcome.
Through a series of advertisements, we actually discover that without insuring our own property, we risk all that is valuable, beautiful memories preserved within our home.
We communicate GRAWE insurance as the right partner that will protect these values. That is why we set the following communication as the main headline:
FOCUS YOUR THOUGHTS ON BEAUTIFUL THINGS