CLIENT: Bernays University, Zagreb, Croatia CASE STUDY: Branding and Visual Identity for the Bernays Forum 2023 YEAR: 2023
Challenge:
To create a branding and visual identity for the Bernays Forum 2023, a science conference focused on communication, management, and leadership. The branding should be modern, professional, and visually appealing, while also reflecting the conference’s focus on these three important disciplines.
Solution:
We developed the branding and visual identity for the Bernays Forum 2023 that reflects the conference focus. To create a seamless fit, we kept the logo simple but elegant, along with the conference name and keywords.
The logo is accompanied by the tagline ‘Communicating & Leading the Culture of Change,’ highlighting the know-how that helps attendees learn how to communicateand lead effectively in a changing world.
VISUAL IDENTITY:
What is the right visual identity for the Bernays Forum 2023? The blue color palette was our ‘weapon of choice’. We chose these colors to represent the three disciplines ofcommunication, management, and leadership. The visual identity also features a variety of shapes which we utilized to create a dynamic and energetic feel.
The branding and visual identity for the conference were used in a variety of materials, including the website, social media, and marketing materials. The branding was highly successfulin grabbing attention and generating excitement for the event.
